Vodka Smirnoff No.21 is the number one vodka in the world. Good vodka is well-filtered vodka. After the distillation of Smirnoff No.21, there is an 8-hour filtration process through charcoal from Eastern European silver birch, specially grown for Smirnoff in Poland. The filtration is repeated 10 times to precisely remove all impurities. The secret of filtering makes Smirnoff No.21 the most neutral vodka in the world - no color, no smell, no aroma. Smirnoff No.21, unlike many other vodkas, contains absolutely no additives to soften the taste. All you get is pure vodka with the most neutral taste. Perfect for mixing. The legacy of Smirnoff After the Bolshevik Revolution and the nationalization of the factory, Vladimir Smirnov, the third son of Pyotr Arsenievich, was completely broke. Arrested and after receiving, but not carrying out, several death sentences, he managed to escape from Russia to France, where he adopted the French version of his surname, Smirnoff. In 1923 he founded the company 'Pierre Smirnoff & Sons'. In 1933, already in America, Vladimir faced bankruptcy again. He managed to sell the rights to produce Smirnoff vodka, but vodka in America was still an unpopular drink in the bourbon-dominated American market. That's when marketing comes to the rescue. With the ingenious positioning of the "white whiskey" and the promotion of the cocktails, in 1940 Smirnoff was already a very popular drink. Smirnoff sparked the "cocktail revolution" in America, popularizing the Moscow Mule, Vodka Martini, ScrewDriver and Bloody Merry cocktails. Did you know: A forest of silver birches is grown in southern Poland especially for the production and filtration of Smirnoff. In the production process, Smirnoff goes through 57 quality checks. Serve: 35 ml of Smirnoff Vodka No.21 in a tall glass with ice and your favorite soft drink.